Business Trivia Questions for College Students

What is meant by the phrase CSR?

• ACorporate Social Responsibility
• BCorporate Society Responsibility
• CCompany Society Responsibility
• DCompany Social Responsibility

As what are key factors that reflect the situation of an organisation referred to?

• AContingencies
• BActivities
• CProcesses
• DAdministrations

In marketing, the term proposition:

• ARefers only to tangible items that can be seen, tasted, or touched.
• BIs a broad concept that encompasses the satisfaction of consumer needs.
• CNever refers to such things as package design, brand name, or warranty.
• DIs limited in meaning to goods, services, and ideas only.

Managers and directors have a fiduciary responsibility to protect the investment of shareholders.

• A1,3,4
• B1,2,4
• C1,2,3,
• D2,3,4

Which of the following is not a recognised type of plan?

• AFinancial
• BBusiness
• CSuccession
• DAd hoc

Which of the following is an assumption in Maslow's hierarchy of needs?

• ASatisfied needs are motivators, and new needs emerge when current needs remain unmet.
• BNeeds are dependent on culture and also on social class.
• CLower-level needs must be at least partially satisfied before higher needs can affect behaviour.
• DNeeds are not prioritized or arranged in any particular order.

According to Macnamara's (2005) pyramid of evaluation, at which stage is the situation analysis done and used to form objectives and implementation plans?

• AOuttakes
• BInputs
• COutputs
• DOutcomes

Which of the following is a type of consumer product bought relatively infrequently and which requires consumers to update their knowledge prior to purchase?

• ABranded products.
• BLuxury product.
• CShopping product.
• DGeneric products.

Providing free samples of perfumes (scent) in magazines is an example of which of the following?

• ASocial learning.
• BOperant conditioning.
• CBehavioural learning.
• DClassical conditioning.

Services are consumed at the point they are produced. In other words, service delivery cannot be separated or split out of service provision or service consumption. Which characteristic of service is this referred to?

• AInseparability.
• BVariability.
• CPerishability.
• DIntangibility.

Which one of these characteristics is most commonly associated with the 'rational goal' model of management?

• AHealth and safety
• BProductivity
• CInterpersonal relationships
• DWorker welfare

What is the term used in Ansoff's matrix for increasing market share with existing products in existing markets?

• ADiversification
• BMarket development
• CMarket penetration
• DProduct development

McDonald's and KFC are good examples of:

• ADistributors.
• BMerchant.
• CFranchising.
• DRetailers.

A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as:

• ASEO.
• BAutomated voice response (AVR).
• CApps.
• DA search directory.

The action of presenting persuasive communication and the action of audiences in interpreting that communication to assimilate it into their existing understanding is referred to as:

• AFraming.
• BInnovating.
• CNeeds identifying.
• DAdvertising.

What is the major advantage of organizational publications?

• ATheir ability to avoid the problems typically associated with two-way media
• BTheir ability to provide a revenue source for sponsoring organizations
• CTheir ability to deliver specific, detailed information to narrowly defined target publics
• DTheir ability to give sponsoring organizations a means of uncontrolled communications

The Hawthorn Studies are most associated with which writer?

• ALillian Gilbreth
• BMary Parker Follett
• CElton Mayo
• DFrederick Taylor

Which of the following is a stage in the new product development process, undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch?

• AGeneric marketing.
• BTest marketing.
• CLive marketing.
• DFocused marketing.

Which statement is NOT true of a crisis management team?

• AAll members should be trained in group decision making.
• BA lawyer should be included in the team.
• CAll members should be trained in media relations.
• DA member of senior management should be included in the team.

Which of the following consumer buying behaviours requires the least effort?

• AHigh involvement buying situation.
• BNew buying situation.
• CImpulsive buying.
• DRoutine buying.

What one of these is not a recognised type of authority?

• ASupplier
• BExecutive
• CLine management
• DFunctional

Which is not a characteristic of corporate social responsibility?

• AConsumer rights
• BEnvironmental policies
• CPrice-fixing
• DProduct safety

Earth Hour was a campaign launched by which organization?

• AOxfam
• BThe UN
• CGreenpeace
• DWorld Wildlife Fund

What is a social enterprise concerned with?

• AMaximising market share
• BRunning a business to create social benefits
• CProfit maximisation
• DProviding public service

Which of the following occurs when competitors' pricing policies are almost exclusively focused on competitors rather than customers?

• APrice wars.
• BPrice fixing.
• CPrice guarantees.
• DPrice differentiation.

A company sells its product at two different prices in two different locations. Which of the following types of research will be most effective in identifying the optimal price for the product if all other marketing factors are held constant?

• AEthnographic
• BCausal
• CDescriptive
• DExploratory

Predatory pricing.

• A1,4
• B1,2,4
• C1,2,3,4
• D1,2

What should a public relations media practitioner do if she does not know the answer to a reporter's question?

• AGive the reporter other information she is certain is correct.
• BSay 'I don't know' and promise to provide the information later.
• CSay 'no comment,' rather than appear uninformed.
• DSay that the information is 'off the record' and will be disseminated later.

Your client has asked you to develop a public relations campaign to promote a college tuition savings program using new technologies. What is the most appropriate first step?

• AConduct a situation analysis to gain a better understanding of the issue.
• BDevelop a survey to discover which factors impact families' savings.
• CResearch pricing and development costs for different services.
• DHold a focus group to determine which messages are most effective for the program.

Functional structures help to create ...

• Amulti-skilled employees
• Bspecialisation
• Cproject work groups
• Dteamwork

Segmentation by benefits sought is a type of product-related segmentation:

• ATo determine the marketer's effectiveness in satisfying the consumer.
• BUsed to create a psychographic profile of the benefit of having the product as a common alternative.
• CThat focuses on the attributes that people seek in a product.
• DAs a post-consumption evaluation tool.

This level of branding can be seen when a customer attaches a name, term, or other feature that enables them to identify one seller's good or service as distinct from those of other sellers. This branding is known as:

• ACorporate brand.
• BInternational brand.
• CFamily branding.
• DCustomer branding.

The process of making large numbers of unsolicited sales calls to potential customers whom the salesperson does not know is referred to as

• Athe center-of-influence method
• Bthe sales-associate method
• Cmultilevel marketing
• Dcold canvassing

A marketing researcher is conducting a survey in a large selling area by contacting a small group of people that is representative of all people in that area. The small, representative group is known as the

• Apopulation
• Bsample
• Cstratification
• Duniverse

This is the process in which offerings move through a sequential, pre-determined pattern of development similar to the biological path that lifeforms follow:

• ADiffusion process.
• BProduct lifecycle.
• CAdoption process.
• DService development.

The role of marketing communications is to engage audiences and there are four main tasks that it can be used to complete. Which of the following is not part of the four main tasks?

• AInform.
• BParticipate.
• CDifferentiate.
• DReinforce.

Which of the following motivators is the most basic need in Maslow's hierarchy?

• AEsteem
• BBelonging
• CPhysiological
• DSafety

Who of the following is the industrial philanthropist?

• AHenry Ford
• BSeebohm Rowntree
• CFrederick Taylor
• DMax Weber

What one of the following is not a characteristic of the job characteristics model?

• AAutonomy
• BFeedback
• CTask identity
• DReward

Which phase of public relations audience research is associated with summative evaluation?

• APreparation
• BImplementation
• CImpact
• DAttitude change

What theory is built around the principle that 'people make choices regarding how to behave based on values and beliefs'?

• AContingency
• BInstrumental
• CExpectancy
• DClassical

Considering what the audiences' communications needs and engaging with them using one-way, two-way, or dialogic communications is referred to as:

• AAdvertisement.
• BEngagement.
• CResponses.
• DPublicity.

These are costs which do not vary according to the number of units of product made or service sold:

• AWorking capital.
• BFixed costs.
• CFixed capital.
• DMoving assets.

Intermediaries assist end-users by bringing a product produced a long way away to a more convenient location for purchase and consumption. This is referred to as:

• AOwnership utility.
• BTime utility.
• CPlace utility.
• DInformation utility.

If an advertisement shows the interior of a train with comfortable seats and plenty of space yet a customer boards a train only to find a lack of space and hard seating. This is an example of:

• AGAP 4-the gap between service delivery and external communications.
• BGAP1-the gap between the customer's expectations and management perception.
• CGAP 2-the gap between management perception and service-quality specification
• DGAP 3-the gap between service-quality specifications and service delivery.

Approximately half of all public relations practitioners work in

• Ahealth care and hospitals
• Bpublic relations firms
• Cbusiness and commercial areas
• Dgovernment

Where the winning bidder obtains an unprofitable contract that he/she is duty bound to deliver because their bid price was set so low, this is known as:

• ALoss-leader pricing.
• BWinner's price.
• CWinner's curse.
• DWinner's reward.

This includes advertisements that contain 'call-to-response' mechanisms such as telephone numbers, website addresses, email and postal addresses:

• ADirect response advertising.
• BSales promotions.
• CPublic relations.
• DMass media advertising.

The process by which individuals accept and use new propositions is referred to as:

• AAcquisition.
• BAdoption.
• CAwareness.
• DDecision.

In the Westley and MacLean model of communication, which role describes the way in which the public obtain or receive the message?

• AThe gatekeeper role
• BThe advocacy role
• CThe behavioural role
• DThe channel's role