Business Trivia Questions for College Students — page 9

What is the enlightened self-interest model of CSR?

• AThat it is in an organization's best interest to consider what a shareholder would want
• BThat it is in an organization's own best interest to put itself first rather than its ethics
• CThat it is in an organization's own best interest to follow the legislation and abide by the law
• DThat it is in an organization's own best interest to act in an ethical way

A commonly used basis for segmenting consumer markets is:

• APrice.
• BDemographics.
• COrganizational size.
• DProduct type.

Which one is not an element in the primary activities of a value chain?

• AProcurement
• BService
• CInbound logistics
• DOutbound logistics

During which step of the Chase Jones model of issues management should the strengths and weaknesses of the organisation be reviewed?

• AStrategy
• BIdentification
• CEvaluation
• DAnalysis

According to Cutlip (2006), which stage of the communications plan should involve planning of what should be said and why?

• AImplementation
• BEvaluation involves assessing all aspects of the programme.
• CStrategy
• DSituation analysis

Of what is advertising a form?

• ACost leadership
• BDifferentiation
• CFocusing strategy
• DGrowth

Before beginning the market segmentation process, a firm should:

• AIdentify bases for segmenting markets.
• BSelect target market segments.
• CForecast market share.
• DForecast total market potential.

At which stage in the planning process would a situation analysis be carried out?

• ADefining the program
• BTaking action and implementing ideas
• CEvaluation of the program
• DPlanning the program

Conflict between sequential members in a distribution network, such as producers, distributor, and retailers, over such matters as carrying a particular range or price increases is referred to as:

• AVertical conflict.
• BSupply chain conflict.
• CChannel conflict.
• DHorizontal conflict.

Which of these publics does NOT feature in Grunig and Hunt's (1984) situational theory of publics?

• ADormant
• BLatent
• CActive
• DAware

What is one important step in public relations that sets it apart from the fields of marketing and advertising?

• Athe use of persuasion
• Bthe use of influence to change the beliefs, attitudes, and behavior of the audience
• Cthe use of story manipulation
• Dtwo-way communication

A means of orchestrating the tools of the marketing communications mix, so that audiences perceive a single, consistent, unified message whenever they have contact with a brand, is referred to as:

• ACustomer service (CS).
• BDirect marketing (DM).
• CIntegrated marketing communications (IMC).
• DPersonal selling (PS).

These store goods for moderate to long periods:

• AElectronic data interchange.
• BStorage warehouses.
• CDistribution centres.
• DHaulage transport.

Individuals become completely immersed in their environment and actively participate so that they affect actual performances or occurrences in the environment. This is referred to as:

• AAesthetic realm.
• BEscapist realm.
• CEducational realm.
• DEntertainment realm.

This is a group of people in the process of diffusion who enjoy being at the leading edge of innovation and buy into new products at an early stage:

• AEarly adopter.
• BLate majority.
• CLaggards.
• DEarly majority.

The way in which the product is delivered to meet the customers' needs refers to:

• ASelling.
• BAdvertising and promotion activities.
• CPlace or distribution activities.
• DNew product concepts and improvements.

They are too irrational and uncodified.

• A4,1
• B3,4
• C2,3
• D1,3

According to "working theory," what is the step that occurs between an individual gaining information and changing behavior?

• Asemantic encoding
• Breaction formation
• Ccoorientation
• Dopinion change

How can you describe the thinking and outlook of transformational leaders?

• AFunctional
• BOperational
• CStrategic
• DDevelopmental

In conducting international market research, there are three types of equivalence. Which of the following is NOT one of the equivalences?

• AMarket equivalence.
• BFunctional equivalence.
• CTranslation equivalence.
• DConceptual equivalence.

The OECD argues that corporate governance problems arise because:

• AOwnership and control is separated
• BStakeholders have differing levels of power
• CProfit maximization is the main objective of organizations
• DManagers always act in their own self interest

A person who is in the position of attempting to satisfy their needs at the most basic level is operating at the level of Maslow's needs hierarchy called the need for:

• APhysiological needs.
• BEsteem.
• CSelf-actualization.
• DBelongingness.

What does the acronym SMART stand for?

• ASuitable, measurable, actionable, rewarded and timely
• BSpecific, measurable, actionable, resourced and timely
• CStandardised, measurable, achievable, rewarded, and timely
• DSpecific, measurable, achievable, rewarded and timely

At which stage in the planning process are the objectives decided on?

• APlanning the program
• BTaking action and implementing ideas
• CDefining the program
• DEvaluation of the program

Bollywood cinema aimed at audiences in the Indian sub-continent and at diaspora around the world, using strong love and ethical themes, and a musical format, is an example of:

• AGroup influence.
• BSocial grade.
• CLifestyle.
• DEthnic marketing.

This marketing and communication tool offers a direct inducement or an incentive to encourage customers to buy a product/service:

• AAdvertising.
• BSales promotion.
• CDirect marketing.
• DPublic relations.

Which of the following Internet-related challenges is most significant in the public relations field?

• ATraining staff to use social media
• BStaying abreast of changing technology
• CFinding stable, cost-effective Internet providers
• DRepresenting clients using new social media environments

From what does a chain of command extend?

• ADiagonally
• BBottom to top
• CTop to bottom
• DLaterally

According to the British Government, which of the following is not a marketing function?

• APromote marketing intelligence.
• BWork with other business functions and third parties.
• CDevelop the customer proposition.
• DDevelop sales tactics.

This approach has been used to convey particular information and help educate large target audiences through television and radio programmes. This approach is referred to as:

• APublic relations.
• BOpinion formers.
• COpinion followers.
• DOpinion leaders.

Which guerrilla marketing technique involves the spreading of a message about a product issue or service through online peer-to peer communication?

• AFan pages
• BStreet activities
• CViral campaigns
• DGrassroots marketing

Power distance in national cultures is a characteristic of a model by which writer?

• AGeert Hofstede
• BMichael Porter
• CDavid Yip
• DTony Purdie

This is when a product or service is offered together with another typically complementary product or service:

• APure price bundling.
• BProduct pricing.
• CPrice differentiation.
• DOdd-Number pricing.

Inelastic demand occurs when the

• Aquantity demanded barely changes with a change in price
• Bdemand curve and the supply curve intersect at a given price point
• Cchange in quantity demanded is in the same proportion as the change in price
• Dquantity demanded changes a great deal as prices fluctuate

How does lateral communication in an organisation occur?

• AInformation passes downwards.
• BInformation passes upwards.
• CInformation passes between different departments and functions.
• DInformation is a two-way process.

Primary data are:

• ALess time-consuming to acquire and less costly than secondary data.
• BPart of a strategic planning activity to ensure proper resource allocation.
• CNewly-published results of government investigations.
• DData collected for the first time specifically for a marketing research study.

This allows us to determine how the quantity of an offering relates to the price at which it is offered:

• APrice inflation.
• BPrice bundling.
• CPrice inelasticity.
• DPrice elasticity.

According to Macnamara's (2005) pyramid of evaluation, at which stage is media coverage most likely to be measured?

• AOutputs
• BInputs
• COuttakes
• DOutcomes

What is intuitive decision making based on?

• AInstinct
• BGambling
• CGuesswork
• DRationality

What is the term Tuckman uses for reaching consensus as a group?

• ANorming
• BPerforming
• CStorming
• DForming

Which of the following processes is not fundamental in explaining how consumers think and learn about products and brands?

• APersonality.
• BLearning.
• CPerception.
• DCognition.

At what level of an organisation does a corporate manager operate?

• AMiddle level
• BTop level
• CFunctional
• DOperational

Which of these adjectives does NOT describe business writing?

• AObjective
• BFormal
• CPersonal
• DAbstract

According to Lewin, Lippet and White's 1939 experiment, which form of leadership produced the most work from participants?

• AA mix of laissez-faire and democratic
• BAuthoritarian
• CDemocratic
• DLaissez-faire

In B2B contexts, prices are set according to specific agreements between a company and its clients or customers (e.g. professional services such as architectural or structural engineering).This pricing approach is known as:

• ACost pricing.
• BListed pricing.
• CNegotiated price
• DInternal pricing.

This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as:

• ASocial media advertising.
• BE-marketing.
• CMobile marketing.
• DInternet advertising.

Insider trading undermines the fiduciary relationship.

• A2,3,4
• B1,2,3
• C1,2,4
• D1,2,3,4

What is a definition of an objective?

• AA clear set of goals to be attained given a set number of resources
• BA set standard of performance agreed by workers and managers
• CA clearly defined and measurable outcome to be achieved over a specified timeframe
• DA defined specified outcome to be achieved in the long-term

Psychographic segmentation is based on:

• AIndividuals' residential patterns and life-cycle preferences.
• BThe quantitative side of consumer geographic analysis.
• CGrouping people according to their psychological characteristics, values, and lifestyles.
• DThe quantitative side of consumer demographic analysis.

This is the sharing of meaning created through the transmission of information:

• ACommunication.
• BUnderstanding.
• CNoise.
• DTransfer.