Business Trivia Questions for College Students — page 6

An electronic version of the spoken endorsement of an offering is known as:

• AViral marketing.
• BDigital marketing.
• CSocial media marketing.
• DElectronic marketing.

What is the term for a process that enables an organisation to assess and demonstrate its social, economic, and environmental benefits and limitation?

• ASocial strategy
• BSocial plan
• CSocial account
• DSocial audit

In what year did the BBC start broadcasting radio?

• A1927
• B1922
• C1917
• D1925

Although corporate profit maximization is not directly prescribed by major normative theories to which normative theory is it most similar?

• AThe Categorical Imperative
• Bpreference utilitarianism
• Cethics of care
• Dhedonistic utilitarianism

'There is no discernible link between planning and performance'. Who is this position held by?

• AGary Hamel
• BHenry Mintzberg
• CMilton Friedman
• DMichael Porter

Marketers usually decide whether to conduct marketing research study internally or through an outside organization based on certain criteria. Which of the following criterion is not used?

• AThe likelihood that the research design will provide insights into the management problem.
• BThe agency's reputation.
• CThe size of the agency.
• DWhether the study offers value for money.

Which outcome, from the evaluation phase of public relations planning, documents the impact a program had on its stakeholders?

• Athe number who responded to communications
• Bthe quality of the messages and activities
• Cthe number of messages and activities implemented
• Dthe number who change attitudes and opinions

Micromarketing is directed at potential buyers who

• Ahave opted out of customized marketing
• Bshare similar attitudes and behaviors
• Care between the ages of 8 and 14
• Dhave excess disposable income

Leslie is a disgruntled employee who walks into her place of employment and shoots three people, killing two and critically injuring the other. What is Leslie's behavior an example of?

• Acrisis management
• Bmegadamage
• Corganizational misdeeds
• Dworkplace violence

Within which area of public relations is likely to involve lobbying?

• ABusiness to business
• BFinancial relations
• CPublic affairs
• DCorporate

A stakeholder orientation includes all of the following activities except:

• AAssessing The Firm's Effects On Stakeholder Groups
• BMinimizing The Influence Of Stakeholder Information On The Firm
• CDistributing Stakeholder Information Throughout The Firm
• DGenerating Data About Stakeholder Groups

Which of the following is the rate at which a market adopts an innovation?

• AProcess of diffusion.
• BAdoption lifecycle.
• CAdoption process.
• DProcess of differentiation.

What does PEST stand for?

• APolitical, economic, social, technological
• BPolitical, environmental, strategic, technological
• CPolitical, environmental, strategic, testing
• DPolitical, economic, strategic, technological

Firms that view themselves as market leaders in product quality frequently adopt a

• Amarket share strategy
• Bstrategy to expand the overall market
• Cpenetration pricing strategy
• Dstrategy that focuses on non-price benefits

Which of these qualities is NOT listed as something to consider when choosing an opinion leader for a public relations campaigns?

• AReputation
• BAbility to reach people
• CFamiliarity with subject or issue
• DImpact

What are group norms?

• AModes of behaviour that are shared by some members of the group
• BModes of behaviour that are acceptable to and shared by group members
• CModes of behaviour that challenge group values and beliefs
• DModes of behaviour that are different of those of the other group members

The 'internal factors' portion of a firm's public relations situation analysis often includes

• Acommunity focus groups
• Bstrategy suggestions
• Ca listing of media contacts
• Da communication audit

The process of outsourcing a task or group of tasks to a generally large group of people is known as:

• AInternet advertising.
• BE-marketing.
• CCrowdsourcing.
• DSocial media marketing.

What are the three interpersonal roles of managers?

• ASpokesperson, leader, coordinator
• BFigurehead, leader and liaison
• CCommunicator, organiser, spokesperson
• DDirector, coordinator, disseminator

New technology results in new goods and services, and it can also:

• AReduce prices through new production and distribution methods.
• BLower the available level of customer service.
• CBring back products that were considered obsolete.
• DLower the quality of existing products.

This is part of the communication process where receivers unpack the various components of the message, and begin to make sense and give the message meaning:

• ADecoding.
• BNoise.
• CTransfer.
• DEncoding.

Which of the following terms best fits the activity of marketing communications?

• AConvenience of location.
• BMaking products available.
• CDeveloping messages that can be understood and acted on by target audiences.
• DHigh level of regulation.

To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:

• ACash outs.
• BQuick winners.
• CCharging bulls.
• DQuestion marks.

Of what is worker autonomy in decision making an example?

• AGreater worker negotiation
• BIncreased worker power
• CWorker empowerment
• DWorker freedom

Which statement describes an idea from utilitarianism?

• APeople should be treated as an end, not a means to an end.
• BThose better off should give to people who are not as well off.
• CThe greatest good for the greatest number.
• DWhat is right and what is wrong are predetermined.

The complexity of the theory.

• A1,2,4
• B1,2,3,4
• C1,2,3
• D1,3,4

Internet-based organizations designed to provide information to channel members, including end-users are referred to as:

• AWholesalers.
• BInfomediaries.
• CRetailers.
• DDepartment stores.

Which of these does not form part of the key streams identified by March (1988) in decision making in highly ambiguous environments?

• AProblems
• BSolutions
• CChoice opportunities
• DExpectations

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:

• ASearch marketing.
• BPermission-based email marketing.
• CSocial web marketing.
• DInternet advertising.

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

• ADigital marketing.
• BElectronic marketing.
• CDirect marketing.
• DInteractive marketing.

What is not one of the layers of cultural influence?

• ASocial
• BBusiness
• COrganisational
• DCompany

When there are high levels of business failures and unemployment, the business cycle is said to be in which of the following phases?

• ATrough
• BPeak
• CExpansion
• DRecovery

What is the term for power derived from status or position in an organisation?

• AReward
• BLegitimate
• CReferent
• DExpert

What is the guiding principle of scientific management?

• AFluid working relationships
• BExperimentation
• COne best way to do a job
• DFreedom of association

The primary objective of team-based selling is to

• Aequitably manage the sales bonus pool
• Bdistribute the work involved in managing an account
• Cmatch various functional areas of the company with customer needs
• Dcreate multiple points of contact between the customer and the company

What is Frank Gilbreth`s work most noted for?

• AWorking conditions
• BWork psychology
• CTime and motion studies
• DWork as a social setting

Which of these activities might secondary research involve?

• AExamining public records
• BConducting a survey
• CObserving people
• DConducting a content analysis

Which of the following is typically not a result of recognizing the importance of ethnic groups by marketers?

• AAdaptation of the advertising, particularly the use of foreign languages, to the target ethnic market.
• BUse of an undifferentiated one-size-fits-all marketing strategy.
• CVariations in product offerings to suit the wants of a particular group.
• DStudy of ethnic buying habits to isolate market segments.

The use of entertainment material delivered through paid or owned media and which features a single company or brand is referred to as:

• ABranded content.
• BExhibitions.
• CSponsorships.
• DAdvertisement.

Cultural homogenization.

• A1,3,4
• B2,3,4
• C1,2,3,4
• D1,2,3

These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow.

• AGrowth objectives.
• BHold objectives.
• CHarvesting objectives.
• DDivest objectives.

What is a normative perspective?

• AThe way things are going to be.
• BThe way things are.
• CThe way things should be.
• DThe way things were.

This branding policy requires that all the products use the organization's name, either entirely or in part, e.g. Microsoft, Heinz, and Kellogg's

• AIndividual branding.
• BManufacturer brand.
• CFamily branding.
• DCorporate brands.

The Web was effectively invented by Berners-Lee in which year?

• A1993
• B1989
• C1980
• D1991

Which of the following is not one of the categories of research design?

• ACausal research.
• BDesk research.
• CExploratory research.
• DDescriptive research.

When an attitude is communicated, what does it become?

• AA behaviour
• BAn opinion
• CA belief
• DA point of view

This is part of the communication process and refers to the responses offered by receivers:

• AEncoding.
• BDecoding.
• CFeedback.
• DTransfer.

Profitability stemming from how well a firm positions itself in the market is a key feature of which writer's view on strategy?

• AJay Barney
• BHenry Mintzberg
• CMichael Porter
• DPeter Drucker

Which element of the cultural web forms regalia?

• ARituals and routines
• BPower structures
• CControl systems
• DSymbols

Which of the following is not an example of a behavioural variable?

• AProduct usage.
• BPurchase occasion.
• CMedia usage.
• DPersonality.